Set-jetting starts with a feeling: a landscape, neighborhood, hotel or road seen on screen makes someone want to go there. Expedia's 2026 trend research describes screen-inspired tourism as a major travel opportunity and highlights destinations connected with current productions.
## Separate the fictional world from the real place A scene may combine multiple locations, closed sets or digitally altered environments. Verify the actual filming location before building an itinerary around it.
## Build a real destination trip The strongest set-jetting itinerary includes local food, museums, neighborhoods, nature and businesses beyond the filming site. That makes the trip worthwhile even if a specific set is inaccessible.
## Respect residents and private property A recognizable house or street is not automatically a tourist attraction. Stay on public routes, follow local rules and do not trespass for a photograph.
## Examples worth researching Current trend reporting points to places including Yorkshire, Tuscany, Croatia's Dalmatian Coast, Greece's Peloponnese, Los Angeles, Wellington and Palawan as screen-inspired travel ideas.
## Verify access and season Attractions, tours and filming-location experiences can be seasonal, ticketed or temporary. Use official tourism and venue sources before promising a stop in the itinerary.
Trend note: this article reflects 2026 travel-trend reporting available September 22, 2026. Production popularity and visitor interest can change.